Gama Sierraalta

Selected work

Explore recent projects and how I approach the work.

My focus in these case studies is the thinking: what problem we were trying to solve, what evidence shaped the design, and what changed because of it.

2024—25

Benchmarks AI

Peer-matched productivity benchmarking for Time Doctor. Managers could finally see whether their team's numbers were good, not just what the numbers were — matched against comparable organizations across dozens of industries.

It became one of the fastest-adopted features in Time Doctor's history.

2023—25

A research practice, built from zero

Time Doctor had no consistent research practice. I built the infrastructure that made user research repeatable, findable, and part of everyday product decisions.

The biggest shift was cultural: decisions became easier to trace back to evidence, not just urgency or opinion.

2024—26

AI as a design practice

How AI experiments in research, personas, prototyping and code became a repeatable part of my design practice.

The skill that carried over wasn't tool knowledge. It was designing a reliable system around the tool.

2026

Corner Coach — Training app In progress

A training app I'm designing and building myself. The design work starts in Figma, then moves into working prototypes built with AI-assisted development tools. I'm using it to test how much faster I can move from an idea to something real enough to use.

Write-up coming once the product has enough mileage to be useful.